Archive for the “Brands” Category

The Artec global am team features a crew of riders as diverse as their respective origins.  From the European Alps to Bear Mt, from the summit to the Street, our Ams are out there ripping in every situation.

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Monument Snowboards is pleased to introduce you to the first board of our new lineup for the 2010-2011season.  2010-2011 will be another collection of amazing riding snowboards featuring artwork from some of the most critically acclaimed artists from around the world.

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For 2010/2011, Automaton has gone through a major hardware retooling to update and refine every single snowboard in their line. The goal is to take their already awesome award-winning snow swords and make them even better! Simple, proven constructions + top materials + easy, predictable, forgiving flexes = the world’s finest and most fun freestyle snow-boards.

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After much anticipation, Burton has unveiled the US Snowboard Team Uniforms for the upcoming 2010 Winter Olympics. This February, as the US Snowboard Team steps onto the World’s stage in Vancouver, they will look and feel unmatched with designs that speak to both individuality and heritage.

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“Stop letting the economic crisis paralyze you; don’t listen to the talking heads on TV news; don’t slow down. Your life and the lives of those around you depend on your passion and stoke”…by RDM

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FST Handwear is the new street gloves brand that my ex-snowbro Phil launched this past fall. Maybe you remember about the collab they put together with the hottest Euro film crew right now: ERO ONE?
ERO ONE has been tripping all over the place, from Quebec to Finland, through Switzerland and right now in Andorra to score some sick images for their up-coming video: STICK’EM UP!
Read more about the ERO ONE adventures on their PROblog of course!

Ok back to FST, Thomas, the ERO ONE filmer has edited this 45 seconds clip featuring the ERO ONE x FST collab glove: the Sticky glove! Riders featured are in order of appearance Federico Pellacani, Joël Strecker and Mathieu Schaer!

Click click to check check bro!

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The Advita dawgs are so stoked to release their Online shop that they granted the scene with this heavy video team edit. Click below to check it out and surf their online shop if you want to support the AA crew!
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Seems like the YES.bros are having a good time in Vegas!
The first YES.boards are being presented right now at the SIA show, so the YES.boys are pretty stoked on testing them…big method air from DCP, extreme V-turn from RDM, and even YES.skiing!?
All of this happening on…their hotel room’s carpet! Carpet riding is fun! Way to go bros!

Click for all the pics.
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The rumor was intense since the start of the winter but a few weeks ago JP and Romain DeMarchi confirmed it on SnowBroader.
After Burton shot down the Un…Inc program - with no apparent reason but sales pressure - one of the sickest crew of riders ever was just asked to leave the premises with a tap on the shoulder as the only mark of gratitude. Pretty weird feeling after having experienced so much thanks to Burton, traveled the world, ridden the craziest spots and building up a crew which had a true identity and attitude materialized by the Un…Inc collections.
But life is like that and CHANGE is good. New challenges, new motivations and new ideas. When RDM came back to Switzerland with no board sponsor, he naturally gave a call to JMZ, the godfather of the Pulp68 family. JMZ fixed him with some custom made blank boards to shred the local mountains and that’s when it all started: “Why not make our own boards?”
A couple of phone calls later, JP and DCP were stoked about the idea. And with nothing more than friendship, dedication and the support of the NdKreative and Swiss Engineering, YES. NOW BOARD was born.

Here’s our video interview with JMZ, the driving force behind Yes. With the SIA, in Vegas next week and ISPO right after in Munich, the boys have been busy sharpening their concept, creating the brand identity but most importantly testing heaps of boards to propose some of the most advanced, innovative and creative boards on the market. JMZ talks about all of that, their plans and why Yes is different than all the other brands.
Yes breaks the codes, imposes its particularity and marks a dramatic change in the things that have been established for the past 15 years. Yes is a project that comes from the heart, because it is what snowboarding is missing today. We believe in Yes!

Check out our interview:

For the special occasion of the launch of Yes, JMZ gave us a limited edition skate deck: “You can’t kill the pig”.
Leave a comment on this post and the best one will receive this collector!

Join YES. NOW BOARD on facebook.

UPDATE: All the comments you left stoked us. So we randomly picked one. Check your inbox to see if you are the lucky one!
You can still leave comments on this post of course but the limited Can’t kill the pig deck has been won already! Thx.

Last year we voted APO’s season greeting card the best we received. Well this year they still did a pretty great job. But APO not only sends you their best wishes they also have edited a nice team mini video featuring their international destroyers: Arthur Longo, Gérome Mathieu, Friedl Kolar, Caroline Beliard, Pierre Rué, Chris Bartkowski.

Click below to watch it! Happy 2009 again.

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Freestyle was the first surf watch brand in the U.S. Since 1981, Freestyle has been making durable, dependable, stylish watches all built to withstand the abuses of the high-intensity, rider lifestyle, both in and out of the water.
The brand is coming to Europe in 2009 and it’s rocking out the clock out with the SHARK Series, fun color digital watches! I’m rockin my Freestyle watch and it’s pretty funky.

Our friends at Eleven have been real busy and just came up with some really good and fun short movies to present their gear collections: the Eleven Lab.
The Swiss outerwear brand is a collective of creative individuals gathered together to reach a common goal: offer you a product that becomes an important part of your very own expression of sense and style!
Click below to check out the teaser and click here for all the episodes.
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