Archive for the “ISPO07” Category

This is a short short video that we shot during the ISPO 07 showing you in a glimpse the whole 2007/08 Forum snowboard range.

It’s short, colorful and straight to the point.

@BrOADER we love these small core brands which have an original philosophy/approach to snowboarding - and even more when they are from Europe!
So we got in touch with the Italian guys from Rough and asked them for info regarding their 0708 range.

Appreciate it! It’s only on snowbroader.eu!

Rough Snowboards winter 07/08 production includes a total of 8 models based on seven different shapes.
Directional boards are 4, in XS, S, M, and L sizes. The XS has been thought and designed for cool chicks that want to rip on the mountain, while the S deck sets aside sex distinctions and will be appreciated by all freestyle enthusiasts. The M and L are dedicated and thought for the most demanding riders.
Twin tip boards are 4 in S, M,and L sizes. To top it all the Rejdo Army M Twin Tip limited edition is designed by a Core Crew of Italian riders…

Check all the boards down here !!!

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Today we’ll finish our coverage of the 2007 ISPO with a final post showing you some gear from Special Blend, the Villa Wool beanie collection and the SIXXA booth.
We hope you are pleased with all the pics we brought back and all the 07/08 products we managed to show you. We covered 27 brands - and we’ll try to cover even more next year and why not get our own booth!

If you want to check out all our ISPO reviews again, select “ISPO07” in our post categories or type ISPO in our “search box” and just select your favorite brand! You can also check out Freecaster for some good reviews on film!

Thanks for all the comments you left us with your questions, picture requests or opinions on the next season boards, we’re super happy about that!

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Waooooo! We’ve been positively surprised by this Italian snowboard brand that we had never heard about! STATIC is the little jewel we brought back from ISPO. It is incredible that they are still unknown outside Italy. Their 07/08 board range is composed of 12 models covering all programs - kids, park, all mountain, freeride, freestyle, women- designs are a little bit basic but go further and have a look at their bindings, boots and wear ranges! They are just incredible for a small brand. Bindings have original and sophisticated cosmetics. Boots have no particular technical features but got this incredible Italian style. Regarding the Outer Wear, Street Wear and Accessories, just remember that Italy is a leader in fashion trends !

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Second youth for Rossi?? It looks like it! For those who were used to the Rossi’s booths in the past, this one is kind of an UFO! Modern & stylish, with DJs, a lounge area, a bar zone where great parties were held at night! Rossi gave the ski hall a little breath of oxygen and fun. Unbelievable isn’t it? Regarding products, corners where fulfilled with examples of the cross fertilization between Rossi and its US sister brands - DC & LibTech - BOA lacing systems on boots and magnetraction for the John Jackson signature. But bindings are for sure the most improved part of the range and Rossi almost filled the gap with the leaders…The pure mountain company is working hard on developping pura mountain gear for every rider!

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Of course, Head - like other ski companies - is not a core snowboard brand! The company is much more racing skis oriented but their snowboard department managed to do a great job. This 07/08 range is complete and there is nothing wrong regarding the technicity/quality of the products.

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Last year at ISPO, Ride blasted the industry with its 06/07 bindings range. Light, comfortable, with hyper sophisticated aesthetics, there was a real gap with what the other brands were offering. Even Burton was suffering the comparison!
However this year, the bindings seem more “in the trend”. Seems like everybody worked hard to close the gap. And probably the guys from Ride spent more time and energy drinking all the cans available on their booth (take a look at the pics, in the background) than developing new and original products!
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Ok so we still have some cool stuff to show you from ISPO. We’ll finish our round-up this week with 07/08 gear from Head, Ride, Rossignol, Static and we’ll call it a wrap!

But for now : Punk’s not dead!!
At ISPO, the canadian brand Sapient showed a hot 07/08 range with very strong graphics influenced mainly by punk rock style but also hip-hopish street art. Chris Coulter, Kurt Wastell, Dionne Delesalle are the leading riders of the international team, challenged by strong rookie riders like French ripper Laurent “General” Gougain.

We’d buy a Sapient board just for the graphics coz there are the coolest ones we saw at ISPO! Check it out!

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The swiss snowboard manufacturer Nidecker came to ISPO with a very consistent product range. Nothing to say about the boards, Nidecker covers all the aspects of snowboarding and as a manufacturer can also experiment and propose unique board structures. The NDK boards are probably their best assets, with poppy constructions and cool graphics. Where Nidecker doesn’t make a lot of noise but has one of the best offer in the industry is the binding segment! Check out our pics and powpowpow la Suisse!

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“The truth is inclusive, not exclusive, and CAPiTA is the same. You don’t have to be the best snowboarder on the hill, or the best artist in the scene, or the coolest kid in town, you just have to be honest with yourself and love snowboarding like we do” from the Capita’s manifest.

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For sure Salomon is the brand which improved its snowboard range the most. Compared to last season, graphics are much more sophisticated and the way they use print and die-cut on their bases is cool!
The binding range gets even wider with a few new Relay models and the fitting of boots stays one of the best in the industry. We’ve taken a short video on their booth, check it out !

[youtube=http://www.youtube.com/watch?v=9XqeFOOh4c0]

Elan Chicas is the best of Elan snowboards for girls. This specific program has everything needed to satisfy the ladies! Light technical freestyle boards with nice topsheet designs, super confortable boots with optional heating system, bling bling bindings. Enjoy Elan Chicas!

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